General Infrormation

Listener Profile

Radio Energy reach more than 27% of the Namibian Adult population, making it the most listened to and biggest commercial radio station in Namibia. (DrumBeat 2004) These listeners are in the central, western and northern metropolitan areas. Radio Energy offers a unique programming mix to appeal to a diverse youth and young adult listening audience, representative of the majority of the young Namibian nation. More than 70% of the Namibian population is under 35 years old.

These listeners are ambitious and self confident. They hang out with their friends at sport events or just enjoy watching videos or visiting the cinema. Others are real fashion conscious and visit fashion shows and beauty parlors while a lot just enjoy a great night out at the hottest clubs or a nice restaurant. They need a station to recognize their trendy lifestyles and to keep them in tune with the global milieu.